A website is nothing without due thought and diligence. Having the right process in place can help turn an adequate website into a brilliant one, but conversion rate optimisation takes this to the next level. It is our firm belief that websites should evolve and realign themselves as your business needs realign themselves.
This means spending time digesting the analytics for your website and understanding who and how your customers are focusing. Perhaps before we go further though, we should break down what conversion rate optimisation is.
What is a conversion?
When someone visits your website, there is a reason that they are there. Are they simply retrieving information, or do they wish to connect with you as a business? For a user to convert, they must have achieved a set marketing goal. You could be driving people towards a specific telephone number for example or your contact form. It could be more subtle than that if you are driving brand awareness for example.
How can we optimise this?
By interrogating the analytical data on the website we can get a better understanding of what your visitors are trying to achieve, and begin tailoring the website to their needs. We want to make it as easy as possible to drive people towards your specific marketing goals. With a mixture of technical changes and different types of testing, we can start looking at how to improve the performance of your website so it starts generating more leads.
From quantity to quality
The principle behind conversion rate optimisation is about getting the most out of the vistors who visit the site. While it is not a replacement for search engine optimisation, it is a more targeted way of delivering results. As the sub title suggests, rather than driving more traffic to the site and increasing the quantity of visits, we are focusing on increasing the quality of those visits.