User Experience

Good information architecture is at the heart of good online performance. By considering the personas who will visit your web application, what they are trying to achieve and how they can be converted will ensure your web application is performing for your business.

Once we have defined user journeys for the web application we can begin to explore how the various aspects of these journeys can be fulfilled with wire frames. These will help define the functionality of the web application and provide a base from which the web design and web application build can commence concurrently.

Our Work
Our Journal
October 21, 2015

Bounce rate is a really useful metric for measuring the performance of the content on your website, however it can also be very misleading. We run through why we adjusted it on our site, and what that means for our analytical data.

September 22, 2015

We all want to ensure our content gets delivered as fast as possible, and it can have an impact on your search ranking too. So what can you do to make sure your website is being delivered as fast and effectively as it can be? We run through five quick tips that will go a long way to ensuring you are giving your visitors what they are after in lightening fast time.

November 3, 2014

We have recently updated our own website and as part of the process of the rebuild, we run the new site through Google's PageSpeed Insights in order to get the site running as efficiently as possible, and in order to get the highest number we can. We continue to learn a few things on the way, and this guide will outline some of the steps we took to ensure our load speed was as quick as possible.

June 20, 2014

I suppose it sounds like we are doing ourselves out of business, but that is to take the title of this post too literally. In this instance we are asking you to consider whether you need to invest heavily in a new website, or whether the website you currently have just needs realigning with your current marketing goals?

April 7, 2014

It's been some time now since Don't Make Me Think by Steve Krug was published. I currently have a second edition sat open on my desk, published in 2006, but the first was published as far back as the year 2000 (that magical year the future began).

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