Content Strategy

Content strategy is encompassed by the following phrase: ‘content strategy is the governance and planning of collateral as defined by an overarching business objective.’ In short, this means there should be a reason to everything you output, and for everything you output, that reason should be the same.

Lack of a content strategy can lead to a disjointed perception of your brand, not only from those reading your blog, but across social media too. There needs to be a high-level understanding of who you are as a business and what you are offering people.

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April 27, 2017

It goes without saying that search is a big part of the way we function in this day and age, and if you are a small company or new startup, you are ignoring search at your peril. Creating a solid and effective search engine strategy is key to engaging with prospective customers online, and it’s a proven channel for generating more traffic to your website. What’s not to like?

October 28, 2015

This might not be a question you have asked yourself recently, or perhaps even at all, but content strategy is a key part of both marketing your business online, as well as conforming to who you are as a brand in the real world.

October 21, 2015

Bounce rate is a really useful metric for measuring the performance of the content on your website, however it can also be very misleading. We run through why we adjusted it on our site, and what that means for our analytical data.

August 24, 2015

Building awareness of your brand online has become synonymous with running a business in the 21st century, with online marketing campaigns driving massive business growth, and internet based businesses employing only a handful of people and being worth billions. ‘Where do I start?’ you might think. Here we run through a few ways that you can start building your brand online and driving the growth of your business through the internet.

August 19, 2015

Social media is a lot more than simply telling people what you had for breakfast and chatting with your friends. The internet has made the world so much smaller, and social media gives us a level of visibility as companies that we have never had before.

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