Your digital strategy will support your business goals and objectives, with measurable success along the way. It is the benchmark for the activity you undertake in the digital channel, and should encompass your long term aims as well as the short.
Every website is unique, so to help your site grow we undertake an SEO technical audit to highlight any underlying barriers that hinder traffic to and through your site, and then we solve the problems. We also explore your target audience to get an understanding of what they are looking for, and what you have to offer and how we can bring you both together. Combining keyword research with user behaviour research and content strategy, we can grow a highly engaged audience and ensure business growth through the digital channel.
Further to this, we undertake link research and development. Links are still one of the main measurements of website authority for search engines, and building links over time will help build up authority for your domain. Finally, we use Google Analytics amongst other tools to measure and monitor the progress of our work, and to help understand and drive the overall business aims.
Social strategy is just that: social. These days, social is not solely about sharing your content, but amplifying your brand through conversations and interactions with other people. There are many different ways to place your self in the social channel, but we can help you build brand authority, as well as learn more about who you audience are so you can build your brand effectively.
Content strategy is encompassed by the following phrase: ‘content strategy is the governance and planning of collateral as defined by an overarching business objective.’ In short, this means there should be a reason to everything you output, and for everything you output, that reason should be the same.
Lack of a content strategy can lead to a disjointed perception of your brand, not only from those reading your blog, but across social media too. There needs to be a high-level understanding of who you are as a business and what you are offering people.
Digital marketing goes above and beyond simply building a website with a nice web design and hoping that people will visit. It is about driving people to your site and seeing them perform against specific business goals that turns a website into a true business marketing tool. With a few tweaks, you can realign your existing digital assets to become an active part of your overall marketing strategy.
We can audit your digital assets and provide a variety of tests that ensure you get the most out of your brand online. We work with Google Analytics to track and improve your website. Data is more than numbers, when you pull it all together and use the information to create a bigger picture of how people are interacting with your brand online, you can create the business insight that drives your company to the next level.